Arc'teryx "No Easy Route" phase 1
With the opening of Arc'teryx Shinjuku brand store, The film shows Arc'teryx's “OBSESSIVE” approach to craftsmanship, that they think “There are No Easy Route when it comes to climbing mountains or making one jacket.” Its attitude of Arc'teryx is expressed through an endless scrolling.
Credit
- Creative Director
- Brad HoldgraferOrito HamadaHiroaki Kawanami
- Graphic Designer
- Ray Masaki
- Strategist
- Kei Fujieda
- Producer
- Yu Date
- Production Manager
- Michio Furukawa
- Film Director
- Taiki Fukao
- Cinematographer
- Taiki Fukao
- Drone
- Yasusuke Fukada
- Music
- Shinya Kiyokawa
- Client
- Arc’teryx
2024